You CANNOT hire your way out of a sales crisis!
I’ve had a few conversations lately with business owners who think that they can solve their sales problems by simply hiring a great sales person.
They cannot be more wrong!
If YOU cannot sell your “stuff”, how do you expect to train someone else to?
If you cannot articulate:
- what you do
- what value you provide
- why people buy from you
- how to duplicate sales over and over again–
How can you expect someone else to?
Sales professionals cannot do what you cannot do. It’s that simple. UNLESS you get that rare 1% of sales professionals who are brilliant hidden geniuses and figure out for themselves the magic formula of how to sell your stuff.
But, do you really think you’ll be lucky enough stumble upon one of those?
If you do, do you really think you’d be able to afford one of them? And who says they would even want to work for you?
Before you start pitching people, understand the value you bring to others and why they want to buy from you.
Even if you only have a few clients, take them out for a coffee and ask them these questions:
- Why did you buy from me?
- What value did I deliver?
- What results have you had?
- Can I quote you on this?
- Do you know anyone else who needs my stuff?
Once you know how to sell your stuff and become too busy, you might be ready to hire some sales help. But, beware, sales people are THE hardest profession to hire successfully. Trust me on this, as I’ve had to hire and fire quite a few times. I can help you make the right decision on who to hire.
Book your free, 30-minute Sales Intervention call and we’ll identify your personal sales hurdle and get you over it!