Are you a talented entrepreneur who offers a valuable service BUT cannot articulate that in a way that makes it easy for people to buy from you? Then read on.
Some business coaches love to kick butt and be hard-nosed bullies. They feel that people need to be pressured and bullied into performing; that aspiring entrepreneurs need to be prodded out of their limiting ‘money mindsets’ that is apparently deterring them from achieving their financial goals.
I once went to see Kevin O’Leary at a Fireside Chat at Ryerson University’s Ted Rogers School of Management, just to experience him in a more intimate situation. He was as abrasive and blunt as he was on Dragon’s Den. He still said “it was all about the money” and it made me sad. Read what he says about business being war. I hate war and violence and we do not need more of that in our world.
Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!
After consulting and coaching small businesses for over 20 years, I’ve determined that these are the 4 essential questions to be answered in order to have a sustainable business that fuels your heart, soul AND bank account!