It may seem counter-intuitive to narrow down the base of people that you approach for your product. You may be thinking to yourself, “It is going to cut my business in half?” Will it? That is what we are going to look at in today’s article.
Let me start by saying that your business will increase, and I going to show you the four reasons why through a case study of my friend Cindy, who owns a small freelance publishing company.
Advanced Sales & Marketing Strategies Course for FAST Business Growth!
When you’re starting or growing a business, there are some sales and marketing strategies and tactics that will help you grow your business FAST & Profitably!
The Sales Game (aka the Sales or Buying Process)
Sales can be quite simple and straightforward once you learn and understand how it works, and get some practice in selling. Here are the four key ways to make sales simpler:
Sales is necessary for all businesses. My mantra has always been “without sales, there is no business”.
One of the challenges in getting more business is finding the time to do the things required to convert leads into customers so you can grow your business. The folks over at Marketcircle (developers of the Mac CRM – Customer Relationship Management program, Daylite) put together this helpful infographic outlining 6 ways small businesses can get more out of their time selling. And using a CRM system to remind you who to call, when and why, will greatly improve your sales productivity.
Are you a talented entrepreneur who offers a valuable service BUT cannot articulate that in a way that makes it easy for people to buy from you? Then read on.
Tuesday, February 7, 2017, is International Networking Day AND the launch of my long-awaited FUN & easy reading book:
Some business coaches love to kick butt and be hard-nosed bullies. They feel that people need to be pressured and bullied into performing; that aspiring entrepreneurs need to be prodded out of their limiting ‘money mindsets’ that is apparently deterring them from achieving their financial goals.
I once went to see Kevin O’Leary at a Fireside Chat at Ryerson University’s Ted Rogers School of Management, just to experience him in a more intimate situation. He was as abrasive and blunt as he was on Dragon’s Den. He still said “it was all about the money” and it made me sad. Read what he says about business being war. I hate war and violence and we do not need more of that in our world.
Knowing how to sell and market are essential skills for every entrepreneur – NO exceptions!