Blog

24 Nov

Posted at 16:10h in BizDev, Bullies, Coaches, Entrepreneurship, Rant, Sales, Selling by

Disclaimers – When Did That Start To Become A ‘Thing’ in B2B Marketing? dis·claim·er noun 1.   a statement that denies something, especially responsibility. In my decades of selling and marketing to corporates and government organizations, I do not remember seeing disclaimers on websites unless it was for diet ads or some other scam. When I see something like this on a B2B website: Client Examples on our website are exceptional results, do not reflect the typical purchaser’s experience, DO NOT apply to the average...

30 Sep

Posted at 13:49h in BizDev, Business Development, Sales, Selling by

Why Selling is Like Being a Detective! I have often likened finding new customers to being a detective. In sales terms, it's called prospecting, which, as an entrepreneur,  you should be doing daily, just like brushing your teeth.  Even when you are frantically busy, prioritize your time to reach out to 3-5 potential clients daily, or you'll be on the roller coaster ride of feast or famine in your business.  * Even when you have clearly identified your...

08 Aug

Posted at 19:49h in BizDev, Business Development, Entrepreneurship, Marketing, Negotiating, Negotiation, Sales, Selling by

Do YOU want to ask for more money?   Like selling, negotiating is a skill and you have to learn some basic techniques and tips in order not to make these common mistakes: Not being prepared Conceding too quickly Not knowing your bottom line Going in with your bottom line price Being overly confident You have to go into a price discussion being prepared with your second or third best price so you give yourself some room to negotiate. Remember, ...

13 Feb

Posted at 22:53h in BizDev, Business Development, Sales by

Many people think that they have a problem with closing but that may be the least of their problems in the sales process.   They think that they're missing the magic phrase needed to seal the deal when they should really be focusing on what's going on much earlier in the sales process.   It's all about the questions that you ask!   You can't close if you haven't asked the right questions upfront. In fact, the majority of your sales...

18 Nov

Posted at 15:31h in BizDev, Entrepreneurship, Marketing, Personal, Small Business, Value by

I have a new label for myself: The Blind Spot Spotter   As I used to tell my now ex-husband, that’s why you have a partner, spouse, friends, and coaches, to tell you what you cannot see for yourself. It’s like when you eat spinach or especially tabouli (Tabbouleh – that Middle East dish with lots of chopped up parsley)  and you need someone to tell you if there’s green stuff between your teeth if no mirror is...

18 Mar

Posted at 21:28h in BizDev, Business Development, Entrepreneurship, Sales, Selling, Small Business by

When I teach people how to sell, ……. They smile! They laugh! They engage! They get it!   They are having FUN! See Marsha’s video below for proof!   They realize how simple and natural it can be —IF done properly — and once they’ve learned that it’s a:     Mindset Skill set Process and  Discipline     AND the most undervalued business profession out there!   It is outrageous that business schools are still graduating students without this essential knowledge of what sales is...

24 Jan

Posted at 17:08h in Uncategorized by

How to sell like yourself and not like a scripted Robot!   We will start with my Business Snapshot© ** one page to plan your business for 2019 to end up with a pitch that wins! It’s all about starting a dialogue and not a silencing monologue.   First, you need to really know your ideal target client WHO you want to work with (not necessarily who you are working with not having fun with right now). Identify them in as...

11 Jan

Posted at 02:01h in Uncategorized by

In the world of social selling/social media marketing - automating your posts is like asking your potential clients to speak to a robot instead of to a real live person aka YOU! I was in a group of my peers this week (professional speakers) and they were astonished that I actually get business from social media. My secret - I engage with others. That means I comment on and share other people's posts.  WOW, what a secret, no...

13 Aug

Posted at 14:43h in Business Development, Coaches, Coaching, Entrepreneurship, Marketing, Rant, Sales, Selling, Small Business, Social Selling, Strategy, Value by

The REAL Entrepreneur Show™ It's been a year already, since my lovely co-host Kathy Barthel aka Bratty Kathy from Take on the World and I  started discussions on how we can help entrepreneurs navigate the minefield that is, as she calls it, the wild wild west of the online business market.  We wanted to do a show where we expose scams and things to be aware of for new entrepreneurs. For example, if it sounds too...