Blog

28 Jul

Posted at 17:00h in SmallBiz, Webhosting by

Studies show that Canadian shoppers prefer dealing with companies that adopt ethical and green policies. * Web Hosting Canada’s (WHC) hosting services are powered by 100% renewable energy sources, helping reduce carbon emissions and contributing to a healthier planet. I am a huge environmentalist, so this is really important to me and our planet.  * I transitioned my website hosting to WHC from GoDaddy as their prices were three times the price of hosting on WBC. Not only that, but...

08 Apr

Posted at 19:49h in BizDev, Business Development, Entrepreneurship, Marketing, Negotiating, Negotiation, Sales, Selling by

Do YOU want to ask for more money?   Like selling, negotiating is a skill and you have to learn some basic techniques and tips in order not to make these common mistakes: Not being prepared Conceding too quickly Not knowing your bottom line Going in with your bottom line price Being overly confident You have to go into a price discussion being prepared with your second or third best price so you give yourself some room to negotiate. Remember, ...

03 Mar

Posted at 13:57h in BizDev, Business Development, Entrepreneurship, Marketing, Sales, Selling, Social Media Marketing, Social Selling by

7 Myths Entrepreneurs Believe About Sales   The only thing that entrepreneurs are worse at than prospecting is follow-up. They fall down on the follow-up. BUT in order to follow up on a lead, they first have to get the lead.   Typical service-based B2B entrepreneurs or solopreneurs do not get an avalanche of leads. They're lucky to get one a day or 1-2 a week and then they have to convert them into a sale. Even at a...

13 Feb

Posted at 22:53h in BizDev, Business Development, Sales by

Many people think that they have a problem with closing but that may be the least of their problems in the sales process.   They think that they're missing the magic phrase needed to seal the deal when they should really be focusing on what's going on much earlier in the sales process.   It's all about the questions that you ask!   You can't close if you haven't asked the right questions upfront. In fact, the majority of your sales...

30 Jan

Posted at 13:49h in BizDev, Business Development, Sales, Selling by

Why Selling is Like Being a Detective! I have often likened finding new customers to being a detective. In sales terms, it's called prospecting, which, as an entrepreneur,  you should be doing daily, just like brushing your teeth.  Even when you are frantically busy, prioritize your time to reach out to 3-5 potential clients daily, or you'll be on the roller coaster ride of feast or famine in your business.  * Even when you have clearly identified your...

18 Dec

Posted at 15:31h in BizDev, Entrepreneurship, Marketing, Personal, Small Business, Value by

I have a new label for myself: The Blind Spot Spotter   As I used to tell my now ex-husband, that’s why you have a partner, spouse, friends, and coaches, to tell you what you cannot see for yourself. It’s like when you eat spinach or especially tabouli (Tabbouleh – that Middle East dish with lots of chopped up parsley)  and you need someone to tell you if there’s green stuff between your teeth if no mirror is...

30 Sep

Posted at 20:48h in BizDev, Business Development, course, Marketing, Negotiating, Negotiation, Sales, Selling, Social Selling by

  I have partnered with Marie Hale of @Revenue  to put on this special educational event that will give you the skills you need TODAY!   Your bank account will thank us as you learn to earn.    This Sales Hackathon will give you the updated skills to sell in 2021 and beyond and my session on Negotiating to Win-Win-WIN-WIN! will let you ask for the money that you are worth. See you online next week.   It’s THE best investment...

04 Sep

Posted at 14:50h in BizDev, Business Development, Marketing, Sales, Selling, Social Media Marketing, Social Selling by

Top 10 Ways to Grow Your Email List Social media is a shotgun approach and you have no idea who is actually seeing your content. Email marketing is highly focussed on clients - past and present and future and goes directly into their inbox.  It has the highest ROI of most marketing programs.    Put an interesting Lead Magnet on your website that requires an email to get. Make sure the title reflects your ideal client’s major pain point...

03 Aug

Posted at 22:52h in BizDev, Business Development, Sales, Selling by

What Many Non-Sales Experts Get REALLY WRONG! Putting all sales professionals in one bucket was a major mistake in Daniel Pink’s To Sell is Human book and yes, I told him so.   Non-sales professionals should not write sales books unless you're Geoffrey James who does meticulous research.   Pink also writes about two $100,000,000 and $250,000,000 dollar companies with no salespeople – sure.  Maybe back in 2012 when he wrote the book, but one company he mentioned is looking for a few sales professionals...