Why are Referrals Important for a Service-Based Business?

Why are Referrals Important for a Service-Based Business?

by | Mar 6, 2018 | BizDev, Business Development, Entrepreneurship, Marketing, sales, Selling, Small Business, SmallBiz

There is NO ONE else like you out there, therefore, it’s crucial that everyone you meet know exactly what you do for whom. Referrals are getting a warm introduction to a potential client which is THE best way to ‘warm call’. Social proof comes from having an acquaintance or friend in common. We tend to like the same people that our friends do. And if you’ve helped a colleague in a similar business, chances are you can help me.