How Entrepreneurs Grow by Focusing on Niche Markets

How Entrepreneurs Grow by Focusing on Niche Markets

It may seem counter-intuitive to narrow down the base of people that you approach for your product. You may be thinking to yourself, “It is going to cut my business in half?” Will it? That is what we are going to look at in today’s article.

Let me start by saying that your business will increase, and I going to show you the four reasons why through a case study of my friend Cindy, who owns a small freelance publishing company.