There is NO ONE else like you out there, therefore, it’s crucial that everyone you meet know exactly what you do for whom. Referrals are getting a warm introduction to a potential client which is THE best way to ‘warm call’. Social proof comes from having an acquaintance or friend in common. We tend to like the same people that our friends do. And if you’ve helped a colleague in a similar business, chances are you can help me.
It may seem counter-intuitive to narrow down the base of people that you approach for your product. You may be thinking to yourself, “It is going to cut my business in half?” Will it? That is what we are going to look at in today’s article.
Let me start by saying that your business will increase, and I going to show you the four reasons why through a case study of my friend Cindy, who owns a small freelance publishing company.